In 1998, Buttle Information Systems was separated from KIA Information System, which is the IT Solution Company of Hyundai/Kia Motors Group. At that moment, KIA-IS developed CRM solutions for the first in Korea, maintaining world class skills.​ Buttle Information System has developed CRM solutions for over 25 years, which led to number one in Korean market share. The development was based on the response to Korean culture preferring to direct call and to things done fast. This also led to one stop service solutions. Buttle Information Systems is expanding its business to South East Asia, starting with Beijing cooperation in 2005, with a vision to have South-East Asia and European Market shares. In specially, Buttle Information Systems selected as Cool Vendors in CRM Customer Service, 2014 by Gartner which is the world's leading information technology research and advisory company.